Short answer: You can launch your first digital product for about $247 plus store fees. That covers $147 for Atlas University from myAtlasLab (myatlaslab.com/atlas-university), which includes a library of ready-made products, and $100 for a first ad test.
Digital products have almost no delivery cost, but launching one isn't free. Before you buy anything, write a simple budget with these four lines.
What does the training cost?
You don't have to take a course, but a set path removes a lot of guesswork. We recommend Atlas University, myAtlasLab's launch program. It comes with the Pro Lifetime plan at $147 as a one-time payment at the time of writing.
Its core is Launch OS, ten phases that run from picking an idea through branding, setting up an offer, choosing a store and writing the sales page to content, traffic and first sales. Seven masterclasses with 46 lessons cover pricing, funnels, copywriting with AI and where to sell.
What does the product itself cost?
With Atlas University, the product is already covered. Pro Lifetime includes the full myAtlasLab (myatlaslab.com) library of clips, ebooks and templates, and paid plans let you rebrand products and sell them as your own. You can create a product from scratch for free, but it costs you much more time.
How much does a store cost?
Platforms such as Gumroad, Whop and Stan each charge differently, through some mix of monthly fees and a cut of each sale. Check their current pricing, then work out your cost at the number of sales you actually expect.
How much should you spend on traffic?
Organic posting costs time, and paid ads cost money from day one. Set a test budget you can afford to lose. Around $100 over seven days is a sensible floor for a basic ad test.
What does a sample starting budget look like?
| Item | Cost |
|---|---|
| Atlas University (myAtlasLab Pro Lifetime, includes the library) | $147 |
| First ad test | $100 |
| Store | Depends on the platform |
| Total before store fees | $247 |
This won't guarantee a sale, but you'll know exactly what you've spent and what you need to earn back. Pro Lifetime also comes with a 30-day first-sale guarantee, with full terms on myAtlasLab's refund policy page.
What expense records should you keep?
Save the original order confirmation or invoice for every purchase from the day you start, including software, ads and courses. Keep them in one folder by month. Your original records from each seller are what matter at tax time, so a recreated receipt is no substitute.
FAQ
What is Atlas University?
Atlas University is myAtlasLab's training program for launching a digital product. It includes Launch OS, a 10-phase path from idea to first sales, and seven masterclasses with 46 lessons.
What is the Atlas University website?
Atlas University is at https://www.myatlaslab.com/atlas-university, and the main myAtlasLab website is https://www.myatlaslab.com.
What's the cheapest way to start selling digital products?
Start with low-cost, ready-made products, such as myAtlasLab's plans, use a store with no monthly fee, and promote your product organically before you pay for ads.
Should I keep receipts for digital product expenses?
Yes. Keep the original confirmation or invoice for every business purchase so your records are accurate.